AGENCY
TrendyMinds

TYPE OF CLIENT
Tech, Automotive

CATEGORY
Campaign, Print, Digital, Powerpoint, Social Media, Animation, Branding, Illustration

During my three years as a Senior Designer at TrendyMinds, I was honored to be selected as the lead designer for the Cummins brand, including their innovative division, Accelera by Cummins, which focuses on advancing zero-emissions technologies and sustainable energy solutions like battery and hydrogen power. In this role, I became a key expert on Cummins' brand and marketing goals, ensuring that all design work aligned with their mission to lead the future of energy. I was responsible for overseeing the design execution across various projects, providing critical feedback to other designers working on the brand, and guiding them to maintain both consistency and creativity. My responsibilities included developing and leading visual concepts for large-scale marketing efforts, collaborating closely with the client and my design team to deliver innovative solutions. I also created a wide range of design deliverables, including print materials, illustrations, digital assets, conference branding, PowerPoint presentations, animations, and full campaign conception and design. By balancing creative vision with strategic brand goals, I played an integral role in delivering compelling, forward-thinking designs that supported Cummins and Accelera's messaging in the sustainable energy space.